I have been wanting to feature Molo for some time now and not just because of their Danish roots…yes…them be my roots too. But no, it’s way more than that. As I have said before, it’s always about the story that urges me to post these little SKIP of the Day’s and the ethical musings in our Journal. This lovely story began in 2003, when clothing was less than vibrant and colorful. The Molo journey sprang out of curiosity and a drive to radically change the children’s fashion world.
The team at Molo believe that kids should be able to express their creativity and personality through their clothes. They create clothing designed for real life that allows them to move freely, express themselves openly, and encourages them to fearlessly explore a world of delightful possibilities.
Their designs feed a child’s imagination with strong colors, fun prints, exciting shapes and bold combinations. At Molo, they are completely crazy about prints because they appreciate that they help give character to even the smallest personalities. A print is something any child can relate to and can easily fall in love with.
Their style is urban with funky, colorful designs that often have a humorous twist. It’s a mix of fun, witty details with a clean “raw” Scandinavian look. Let’s just say and this be true, Molo is children’s fashion that’s heavy on the charm.
Fast forward to the here and now, where the product range offers boys and girls collections from baby to sixteen years and is a brand that has grown to be a favorite in children’s closets all over the world. Now I know this has been a bit of Halloween fun and there are endless collections to choose from, but it landed in my inbox from the dear Molo peeps (tusind tak) and I couldn’t resist sharing since hello, CATS! ( Janet’s favorite thing) and WOLVES! (the tween’s favorite thing). Nope. Could not resist.
Visit this SKIP of the Day here: Molo